Building Quality Relationships
A crash course for subcontractors and sales reps in the building industry.
Quick Lessons. Lasting Partnerships.
Each lesson is short, clear, and designed to save you time while teaching you the fundamental principles of building quality relationships that last.
The foundation of sales success in the construction industry is determined by the quality of your relationships.
The Problem
Everyone says “it’s all about relationships,” but no one shows you how to actually build them.
Here’s what really happens:
❌ You confuse building quality relationships with needing to be best friends.
❌ You second-guess yourself around customers — trying too hard to impress, or holding back because you don’t want to look pushy.
❌ You think you have to know everything before you can build trust, instead of realizing confidence matters more than expertise.
❌ You jump to assumptions about your customers — taking things personally, worrying they don’t like you, causing you to hesitate and avoid reaching out to build the relationship.
The Solution
Building Quality Relationships gives you the real, no-fluff lessons to transform how you think, how you show up, and how you connect.
This isn’t about scripts, gimmicks, or cheesy sales tactics.
It’s about becoming the person builders want to work with — reliable, genuine, present, confident, and trustworthy.
That’s who wins long-term in this industry.
What You Get
✅ Welcome Video sets the foundation for becoming a quality partner.
✅ 8 bite-sized lessons (5 –13 min each):
Lesson 1: What You First Need to Know About Quality Relationships
Lesson 2: Quality Thoughts Lead to Quality Results
Lesson 3: Investing in Quality Time
Lesson 4: What You Need to Know About Your Customer
Lesson 5: Reliability and Honesty Build Trust
Lesson 6: You Do NOT Have to Be the Expert
Lesson 7: Texting and Time Boundaries
Lesson 8: Communication That Connects
✅ Final Video tying it all together.
✅ Worksheets that make the lessons stick — giving you clarity, confidence, and practical takeaways you can lean on.
All delivered inside the Growth Vault, where you’ll also get ongoing access to my free masterclasses (like Back to Basics) — plus every free one I add in the future.
This isn’t a complicated, step-by-step program.
Each lesson stands on its own, so you can jump to the one you need most right now.
Don’t Buy This Course If…
❌ You want tricks, scripts, or salesy tactics.
❌ You expect results without practicing the principles.
❌ You’re not willing to take ownership of your sales and results.
❌ You’re unwilling to change how you think.
Meet Your Sales Coach and Trainer
Hey, I’m Michelle Skeldon.
I’ve spent 24+ years in this industry — from receptionist, to top 1% subcontractor sales rep, to coach and trainer for subcontractors and manufacturers across the country.
I know the pressure. I’ve lived the grind. I’ve made the mistakes and through it all, I’ve learned what works.
Today, it’s my mission to equip and empower honest, hardworking salespeople like you.
My goal is simple: to help you reach your goals, sell with more ease, and enjoy your work (and your life) a whole lot more.
Here’s what others in the industry are saying:
“Michelle’s mastery of relationships and how it serves sales professionals is priceless.”
“Michelle keeps the room excited and engaged. I love the authenticity and relatability of knowing what the day-to-day struggles are of being a good salesperson.”
“Being guided and motivated by Michelle as my coach has been a game-changer. Her realness and encouragement have fueled my career and my family life.”
Your Investment
$297 and you’ll get lifetime access to the full course, workbook, and Growth Vault masterclasses.
